Virginia Tech, Marketing, 2009

Rochester Institute of Technology, MBA, 2000

University of Istanbul, 1996

Bige Saatçioğlu is an Associate Professor of Marketing at Özyeğin University, Istanbul. Her research interests include theoretical and methodological perspectives in consumer culture theory, socio-cultural politics of consumption, consumer wellbeing, and the use of interpretive and participatory research methods. She has published in leading journals such as the Journal of Consumer Research, Journal of Business Research, Journal of Macromarketing, and the Journal of Marketing Management. She offers courses on consumer behavior, marketing strategy, and qualitative research methods.

• Consumer culture
• Social problems and marketing implications
• Transformative consumer research
• Qualitative research methods and data analysis

Journal Articles

• Corus, Canan, Bige Saatcoglu, Ozlem Sandikci (2024), "Gendered Consumer Responsibilization: The Constitution of Menopausal Women as Responsible Feminine Consumer Subjects," Journal of Consumer Research, https://doi.org/10.1093/jcr/ucae057
• Saatcioglu, Bige and Canan Corus (2019), "Towards a Macromarketing and Consumer Culture Theory Intersection: Participatory and Deliberative Methodologies," Journal of Macromarketing, 39 (1), 9-24
• Corus, Canan, Bige Saatcioglu, Carol Kaufman-Scarborough, Christopher P. Blocker, Shikha Upadhyaya, and Samuelson Appau (2016), “Transforming Poverty-Related Policy with Intersectionality, Journal of Public Policy & Marketing, 35 (2), 211-222.
• Saatcioglu, Bige and Canan Corus (2016) “Exploring Spatial Vulnerability: Inequality and Agency Formulations in Social Space,” Journal of Marketing Management, 32 (3-4), 230-251.
• Corus, Canan and Bige Saatcioglu (2015), “An Intersectionality-Based Framework for Transformative Healthcare Service Research,” The Service Industries Journal, 35 (7-8), 415-429.
• Hamilton, Kathy, Maria Piacentini, and Bige Saatcioglu et al. (2014), “Poverty in Consumer Culture: Towards a Transformative Social Representation,” Journal of Marketing Management, 30 (17-18), 1833-1857. 
• Saatcioglu, Bige and Canan Corus (2014), “Poverty and Intersectionality: A Multidimensional Look into the Lives of the Impoverished,” Journal of Macromarketing, 34 (2), 122-132. 
• Saatcioglu, Bige and Julie L. Ozanne (2013), “Moral Habitus and Status Negotiation in a Marginalized Working Class Neighborhood,” Journal of Consumer Research, 40 (4), 692-710. 
• Saatcioglu, Bige and Julie L. Ozanne (2013), “A Critical Spatial Approach to Marketplace Exclusion and Inclusion,” Journal of Public Policy and Marketing, 32, Special Issue, 32-37.  
• Blocker, Christopher P., Julie A. Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudie-Hutton, José Antonio Rosa, Bige Saatcioglu, Debabrata Talukdar, Carlos Trujillo, and Rohit Varman (2013), “Understanding Poverty and Promoting Poverty Alleviation through Transformative Consumer Research,” Journal of Business Research, 66, 8, 1195-1202. 
• Blocker, Christopher P., Julie A. Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudie-Hutton, José Antonio Rosa, Bige Saatcioglu, Debabrata Talukdar, Carlos Trujillo, and Rohit Varman (2011), “Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty,” Journal of Research for Consumers, 19, 1-9. 
• Ozanne, Julie L., Canan Corus, and Bige Saatcioglu (2009), “The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing,” Journal of Public Policy and Marketing, 28, 1, (Spring), 29-40. 
• Ozanne, Julie L. and Bige Saatcioglu (2008), “Participatory Action Research,” Journal of Consumer Research, 35 (October), 423-39.  
• Shapiro, Jon M., Julie L. Ozanne, and Bige Saatcioglu (2008), “An Interpretive Examination of the Development of Cultural Sensitivity in International Business,” Journal of International Business Studies, 39, 1 (January), 71-87. 

Book Chapters

• Saatcioglu, Bige, Ozlem Sandikci, and Aliakbar Jafari (2016), “Poverty and Socioeconomic Injustice in Muslim Geographies,” in Critical Perspectives in Islamic Marketing, ed. Ozlem Sandikci, Aliakbar Jafari, London: Routledge.
• Saatcioglu, Bige and Canan Corus (2016), “An Inclusive Approach to Consumer Vulnerability: Exploring the Contributions of Intersectionality,” in Consumer Vulnerability: Conditions, contexts, and characteristics, ed. Kathy Hamilton, Susan Dunnett, and Maria Piacentini, Routledge Studies in Critical Marketing.
• Ozanne, Julie L. and Bige Saatcioglu (2007), “Understanding Subsistence Marketplaces: Exploring the Contributions of Participatory Action Research,” in Product and Market Development for Subsistence Marketplaces, ed. Jose Antonio Rosa and Madhubalan Viswanathan, in Advances in International Management, 20, London: Elsevier, 111-132.

Marketing, Consumer Behavior, Qualitative Research Techniques in Marketing