Koc University, 2017

IAE, Université Aix-Marseille, 2007

Boğaziçi University, 2006 

Asst. Prof. Ceren Hayran is currently a full-time faculty member in marketing at Özyeğin University Business School. Before joining academia, she held various marketing roles at PepsiCo, Ülker and Turkcell companies. Her research focuses on consumer psychology and behavior, with a particular interest in brand management, consumer well-being, and social media marketing.

Consumer Behavior, Consumer-Brand Relationships, Brand Management, Consumer Well-being and Emotions, Social Media Marketing

Journal Articles

• Ceylan, Melis and Ceren Hayran (2025), “Social Media Influencer Marketing: The Role of Influencer Type, Brand Popularity, and Consumers’ Need for Uniqueness”, International Journal of Advertising, 1–28.
• Hayran, Ceren and Melis Ceylan (2023), “Impact of Social Media Brand Blunders on Brand Trust and Brand Liking”, International Journal of Market Research, 65(4), 466-483.
• Hayran, Ceren and Zeynep Gürhan-Canli (2022), “Understanding the Feeling of Missing Out: A Temporal Perspective”, Personality and Individual Differences, 185, 111307.
• Ceylan, Melis and Ceren Hayran (equal authorship), (2021), “Message Framing Effects on Individuals’ Social Distancing and Helping Behavior during the COVID-19 Pandemic”, Frontiers in Psychology, 12, 663.
• Hayran, Ceren and Lalin Anik (2021), “Well-Being and Fear of Missing Out (FOMO) on Digital Content in the Time of COVID-19: A Correlational Analysis among University Students”, Int. J. Environ. Res. Public Health 18, no. 4: 1974. 
• Hayran, Ceren, Lalin Anik and Zeynep Gurhan-Canli (2020), " A Threat to Loyalty: Fear of Missing Out (FOMO) Leads to Reluctance to Repeat Current Experiences ", PLoS ONE, 15(4):e0232318.
• Gürhan-Canli, Zeynep, Gülen Sarial-Abi and Ceren Hayran (2018), “Consumers and Brands across the Globe: Research Synthesis and New Directions,” Journal of International Marketing, 26(1), 96-117.
• Gürhan-Canli, Zeynep, Ceren Hayran and Gülen Sarial-Abi (2016), “Customer-based Brand Equity in a Technologically Fast-paced, Connected, and Constrained Environment,” Academy of Marketing Science Review, 6(1), 23-32.
• Swaminathan, Vanitha, Zeynep Gürhan-Canli, Umut Kubat and Ceren Hayran (2015), "How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective”, Journal of Consumer Research, 42(1), 45-58.

National Publications

• Sinag, Ceyda, Ayşegül Toker, Ali Coşkun and Ceren Hayran (2025), “Postmodern Consumer Identity Projects on Social Media: Skincare Consumer Tribe,” Business & Management Studies: An International Journal, 13(1), 263-281.
• Hayran, Ceren and Rabia Bayer (2024), “Lükste İkinci El Tüketim Etkisi”, Harvard Business Review Turkiye, https://hbrturkiye.com/blog/lukste-ikinci-el-tuketim-etkisi.
• Hayran, Ceren and Melis Ceylan (2023), “Impact of the Number of Followers and Social Interaction in Social Media Influencer Marketing Success”, Journal of Internet Applications and Management, 14(2), 14-25.
• Hayran, Ceren and Zeynep Gürhan-Canli (2023), “High and Low Arousal FOMO (Fear of Missing Out) States and Their Effects on Consumers’ Product and Experience Preferences”, Journal of Marketing and Marketing Research , 16(3), 589-606.
• Hayran, Ceren (2023), “Impact of the number and congruence of co-branding partners on evaluations of the strength and uniqueness of a focal brand’s core associations”, Journal of Marketing and Marketing Research , 16(2) , 381-402 .
• Hayran, Ceren (2023), “The role of prestigious and functional brand concepts in consumers’ evaluations of co-branded partnerships”, Journal of Marketing and Marketing Research , 16(1), 117-136.

Book Chapters

• Gürhan-Canli, Zeynep, Ceren Hayran, and Gülen Sarial-Abi (2017), “Culture and Branding,” in Cross-Cultural Issues in Consumer Science and International Business, edited by Hester van Herk and Carlos J. Torelli, Springer.
• Gürhan-Canli, Zeynep, Gülen Sarial-Abi, and Ceren Hayran (2017), “Multiple Shades of Culture: Insights from Experimental Consumer Research,” in The Routledge Companion to Consumer Behavior, edited by Tina M. Lowrey and Michael R. Solomon, Routledge Publisher.
• Hayran, Ceren and Zeynep Gürhan-Canli (2016), “Brand Extensions”, in The Routledge Companion to Contemporary Brand Management, Eds. Francesca Dall’Olmo Riley, Jaywant Singh and Charles Blankson, Routledge Publisher.

Research Grants and Awards 

• BAGEP Young Scientist Award, 2023
• EMAC Junior Faculty Visiting Program Award, 2023
• National Representative -Turkey of the European Marketing Academy (EMAC), 2019-2022
• AMA Sheth Foundation Doctoral Consortium Fellow, 2016
• ACR Sheth Foundation Best Dissertation Award Co-winner, 2015
• MSI Research Grant, “FOMO (Feeling of Missing Out)”, with Zeynep Gürhan-Canlı, 2015
• Turkcell Academy Research Grant, “Determinants of Co-branding Success”, 2013
  

Marketing (MKTG 201), Integrated Marketing Communications (MKTG 312, MKTG 735)