Koç University, Marketing, 2016

Belgium Katholieke Universiteit Leuven, Business Economics, 2011

China Xi’an Jiaotong University, Economics, 2010

Xiaohan (Hannah) Wen, Özyeğin Üniversitesi'nde Pazarlama alanında öğretim üyesidir. Pazarlama doktorasını Koç Üniversitesi’nde, İşletme Ekonomisi yüksek lisansını Belçika'daki Leuven Katolik Üniversitesi’nde ve Ekonomi lisansını Çin'deki Xi'an Jiaotong Üniversitesi’nde tamamlamıştır. Araştırmaları girişimcilik pazarlaması, kitle fonlaması, müşteri katılımı ve sosyal ağlar üzerine yoğunlaşmaktadır. Çalışmaları European Journal of Marketing ve Journal of Business Research gibi dergilerde yayımlanmıştır.

Customer Involvement, Crowdsourcing, Crowdfunding, Innovation and New Product Development, Inter-organizational Relationships, Social Networks, Organizational Psychology.

Makaleler

• Wen, Xiaohan Hannah, Shinhye Kim, and Melanie Bowen (2023), "Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success." Journal of Business Research, 156: 113510.
• Bowen, Melanie, Xiaohan Hannah Wen, and Shinhye Kim (2022), "A lure or a turn-off: social media reactions to business model innovation announcements." Marketing letters : 1-21
• Kim, Shinhye, Melanie Bowen and Xiaohan Wen (2019), “The Ultimate Co-creation: Leveraging Customers’ Input in Business Model Innovation”, AMS Review, 9(3-4), 339-356.

Devam eden araştırmalar

• With Sinem Atakan, “Are Crowdsourcing Announcements Signals of Customer Orientation? A Comparison of Consumer Responses to Product- versus Communication-related Campaigns”
• With Kim, Shinhye and Melanie Bowen, “Retweet to Donate? Cause-Related Marketing in the Era of Social Medialization”
• With Melanie Bowen, “From One Emerging Market to Another – Positioning of Chinese B2B Companies in MEA Markets”
• With Stefan Wuyts, “No Strings Attached? Crowdfunding Success and New Product Launch Delay”
• With Stefan Wuyts, “Information Sharing in Business-to-Business Customer Involvement Projects – Blessing or Curse?”
• With Sinem Atakan, “To Participate, or Not to Participate? New Product Development versus Advertising-Related Crowdsourcing Campaigns”

• Yeni Ürün Geliştirme ve İnovasyon (Lisans ve Yüksek Lisans düzeyi)
• Uluslararası Pazarlama
• Pazarlamaya Giriş
• Girişimcilik Pazarlaması